In the realm of commercial photography, food photography is a relatively new subject yet one of the quickest evolving. Owing to the rise of “Instagramable” images, the endeavor is to capture food in its most appetising form.
We often hear people say “you eat with your eyes first” and that’s exactly the job of a food photographer – Make the food look delicious!
With the rise of social media, came the rise of several niches in photography. However “food photography” as a genre really took off.
#food is one of the widely used hashtags in the Instagram world. That is around 352 million posts!
Food photographers are expected to deliver both print quality photos and digital images. However, digital is the strongest hook today since we often hear clients speaking about posting the images on Facebook, Instagram or their website!
